co-Founder, The ReWired Group
Entrepreneur, innovator and ‘the milkshake guy’ from Clayton Christensen’s famous example of Jobs-To-Be-Done, Bob was one of the principal architects of the JTBD theory in the mid 1990s.
Bob is the President & CEO of The ReWired Group and serves as a Fellow at the Clayton Christensen Institute. A visual thinker, teacher, and creator, Moesta has worked on & helped launch more than 3,500 new products, services and businesses across nearly every industry, including defence, automotive, software, financial services and education, among many others. The Jobs to be Done theory is just one of 25 different methods and tools he uses to speed up and cut costs of successful development projects. He is a guest lecturer at The Harvard Business School, MIT Sloan School of Entrepreneurship and Northwestern University’s Kellogg School of Management.
Talks by Bob Moesta
| Understanding Your Customer Jobs-to-be-Done | March 2023 |
| JTBD Hiring & Careers – with Katherine Thompson | September 2022 |
| JTBD the Four Forces and Selling Your Company – with Pauline Masson | June 2022 |
| Applications of JTBD Across Your Business | June 2022 |
| Strategy & Making Progress – with April Dunford | September 2021 |
| Developing the Five Skills of an Entrepreneur and Innovator | September 2021 |
| Demand-side sales 101 | September 2020 |
| The 5 Skills Of An Innovator | September 2018 |
| Uncovering the jobs-to-be-done – with Chris Spiek | September 2013 |
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