Jennifer Aaker’s talk at Business of Software Conference 2009.
Jennifer Aaker
Jennifer Aaker is an American social psychologist and professor of marketing at the Stanford Graduate School of Business. Best known for her research on time, money, and happiness, Aaker also focuses on the transmission of ideas through social networks, the power of story in decision making, and how to build global brands across cultures. She is the recipient of the Distinguished Scientific Achievement Award from the Society for Consumer Psychology and the Stanford Distinguished Teaching Award.
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